Find The Best Insurance

Search, compare, and buy the insurance plan in Pakistan that fits your need

Providing the best insurance from all major insurance & takaful providers

Trusted by 50,000+ valued customers

More than 15 insurance companies that partnered with us

  • Jubilee Insurance
  • Adamjee Insurance
  • UIC Insurance
  • Jubilee Insurance
  • TPL General Insurance
  • TPL Life
  • EFU Life
  • Pak Qatar General Takaful
  • IGI General Insurance
  • Takaful Pakistan Limited
  • UBL Insurers
  • Century insurance

Insurance made simple for you

Smartchoice is a leading insurance platform providing users with the convenience to compare and buy travel, car, bike and health plans from the top insurance providers in Pakistan. We offer a comprehensive range of both conventional and takaful plans, ensuring options that cater to your specific needs.

We are committed to offering the best price in the market and therefore have pre-negotiated the most competitive rates from our insurance partners, ensuring savings you won't easily find elsewhere.

Why Smartchoice

Best Price

We strive to offer you the most competitive insurance rates that are difficult to find elsewhere.


Transparency is our key. We collect all data directly from our partners and do not hide anything.


The primary purpose of Smartchoice is to eliminate inconvenience in finding the best insurance plan for your needs.

Claim Support

Rest assured, if you require assistance during the claims process, we've got your back.

Travel Insurance

Whether it's a backpacking adventure across Schengen countries, a spiritual pilgrimage for Umra, Hajj, or Ziarat, or a student exchange program in the USA, we offer a variety of travel insurance policies for you to select from.


Car Insurance

Whether you're driving a brand new model or a used vehicle, we provide various auto insurance options tailored to your specific requirements. Explore our array of policies, ranging from comprehensive coverage to third-party options, and select the one that best fits your needs.

Health Insurance

Ensuring the health of yourself and your family is a top priority for both you and us. Our health insurance plans are designed to protect you from unexpected medical expenses, providing you with complete peace of mind.



Yes, all the insurance companies in Pakistan that you see on our website, we are officially working them under the name of Smart PFM (Pvt) Ltd.

Our services for our customers are totally free of cost. The prices you see on our website are the official prices of the partner companies we work with, and no additional amount has been added.

Yes. Travel policy will be issued instantly or within 60 minutes and sent to your email address. This facility is only available if you make online payment during working hours.

Simply compare plans on our website, select the most suited and request a survey for your vehicle. Our team will stay in touch with you to get your survey done as soon as possible and get your vehicle insured.

Enter the details of yourself and your family members and get multiple plans from our insurance partners. Compare and select the best one and easily buy online. Our team will also be in touch with you to guide you during the process.

Yes, absolutely. We follow standard procedures to keep your information secure. For more detail please read our privacy policy.

There are multiple payment options available, i.e., Pay via Credit/Debit Card, bank transfer, or Cash on delivery (COD).

We provide assistance to our customers throughout the claims process to help them obtain reimbursement claims from their insurance providers. While we offer support, we do not guarantee claim reimbursement. For assistance with your claim, please call us at (021) 111-212-212 or contact us here.

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Need help?
Talk to an expert:
(021) 111-212-212

Mon-Fri: 9:30 - 6:30pm & Sat: 10:30 - 4pm