Our approach

We are in the business of differentiating the good from the bad and right from the wrong wrong but this only comes when we have certain values in place. To achieve our objective, we have three basic values

Unbiased Advise

We guide you based on your requirements and not what we want you to know

Accurate Data

We collect all information directly from partners and do not hide any info that can mislead you

No Obligation

All info and advise is free of cost. The price you see is direct customer price

Smartchoice.pk team

Our Team

It is our firm believe that self driven and passionate group of people can build innovative products and exceptional services no matter how young and small the size of team. Our team is made up of such amazing individuals who work hard just to make sure that our users can find the real value in the service we claim to offer. Each day our team pushes their limits to new extents so you can save your hard earned money and make better and more informed choices for your future.

Sibtain Jiwani

Sibtain Jiwani

CEO & Co-founder

Nominated for Entrepreneurial Award by British Council brings over a decade of experience working for fintech, bank and retail industry involved mainly in business development, marketing and product development. He loves travelling and learning new trends in technology.

Hunain Kapadia

Hunain Kapadia

Head of Technology

Hunain Kapadia brings 8 years of Software and Product Dev experience to Smartchoice. He spent a majority of his career at Vistaprint in Boston, USA before pursuing his MBA from INSEAD and has been involved in startups ever since. He has travelled to 35+ countries and plans to complete a century soon.

Our Achievements

Since the inception, we are proud to be recognised on different forums and associated with renowned platform. We thank all the mentors, advisors and friends who have played a vital role in giving their invaluable advice and support.

Nest I/O

Nest I/O

Graduated successfully from the first batch of Nest I/O, an incubator backed by Google for Entrepreneurs, Samsung and USAID.

Startup Istanbul

Startup Istanbul

We were awarded as Top 50 startups from more than 1000+ startups who participated in Startup Istanbul, largest tech conference in Asia and Europe

Founder Institute

Founder Institute

Among the 4 Graduated companies from the first batch of Founder Institute Karachi Chapter, a Silicon Valley based Startup program

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