About Smartchoice

Pakistan has one of the lowest penetration of insurance in the region, with less than 10 Million population of 220 Million having any kind of insurance coverage. Vast majority of population considers insurance as investment product rather protection from financial loss. This has been primarily due to large number of customers opting for life insurance as compared to other risk based protection products like health insurance, home insurance and etc.

All procedures, such as claims, are the same as in traditional insurance organizations. The distinction lies within the nature of the agreement, not within the processes.

We aim to solve following problems
  1. Empower consumers to buy insurance with confidence and clarity
  2. Increase penetration of insurance via partnerships, collaboration and diversified sales channel
  3. Make customer experience convenient pre and post insurance purchase

Our Journey

2015

Launched MVP - Comparison of Broadband

2016

2016 Raised Angel
Investment

2017

2017 Launched Banking and Insurance Comparison

2018

Joined Oman Tech Fund Accelerator Program

2019

Deep Integration with Insurance Companies

Why Choose us

100% Free

All information and advice is free of cost. The price you see is direct customer price.

Top-rated insurance

We have all the top-rated insurance companies on your platform.

Accuracy

We collect all data directly from our partners and do not hide or mislead you.

Transparency/ Convenience

We guide you on the bases of what you need, not on what we want you to know.

Achievements

  • Lives Insured
    25,000+
  • Customer Reviews
    4.8+ (200+ reviews)
  • Premium Booked
    1 billion+
  • Comparisons made
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Awards and recognitions

Nest I/O

Nest I/O

Graduated successfully from the first batch of Nest I/O, an incubator backed by Google for Entrepreneurs, Samsung and USAID.

Pasha

Smartchoice is an associate member of P@sha from April 1st 2020 to March 31st 2021.

Islamabad united

Smartchoice has been selected as one of the best Tech Start-Ups by Islamabad United and The Nest I/O in Pakistan.

Our Team

Sibtain Jiwni
(Founder)
Hunain Kapadia
(Co Founder)
Abdullah Sohail
(Manager Marketing)
Muhammad Haris Zohaib
(Head of operations)
Khurram Zahid
(Head Of Performance Marketing & Growth)

Advisory Board

Irfan Pardesi

Currently running his own company as “Zee Foundation”

Fahd Amjad

Went to the Wharton School of the University of Pennsylvania. Currently working as GM Retail Banking in Oman Arab Bank.

Mohsin Termezy

Mohsin is a fintech veteran of over 20 years. As an entreprenuer, banker and a Continue reading

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