About Smartchoice

Pakistan has one of the lowest penetration of insurance in the region, with less than 10 Million population of 220 Million having any kind of insurance coverage. Vast majority of population considers insurance as investment product rather protection from financial loss. This has been primarily due to large number of customers opting for life insurance as compared to other risk based protection products like health insurance, home insurance and etc.

All procedures, such as claims, are the same as in traditional insurance organizations. The distinction lies within the nature of the agreement, not within the processes.

We aim to solve following problems
  1. Empower consumers to buy insurance with confidence and clarity
  2. Increase penetration of insurance via partnerships, collaboration and diversified sales channel
  3. Make customer experience convenient pre and post insurance purchase

Our Journey


Launched MVP - Comparison of Broadband


2016 Raised Angel


2017 Launched Banking and Insurance Comparison


Joined Oman Tech Fund Accelerator Program


Deep Integration with Insurance Companies

Why Choose us

100% Free

All information and advice is free of cost. The price you see is direct customer price.

Top-rated insurance

We have all the top-rated insurance companies on your platform.


We collect all data directly from our partners and do not hide or mislead you.

Transparency/ Convenience

We guide you on the bases of what you need, not on what we want you to know.


  • Lives Insured
  • Customer Reviews
    4.8+ (200+ reviews)
  • Premium Booked
    1 billion+
  • Comparisons made

Awards and recognitions

Nest I/O

Nest I/O

Graduated successfully from the first batch of Nest I/O, an incubator backed by Google for Entrepreneurs, Samsung and USAID.


Smartchoice is an associate member of P@sha from April 1st 2020 to March 31st 2021.

Islamabad united

Smartchoice has been selected as one of the best Tech Start-Ups by Islamabad United and The Nest I/O in Pakistan.

Our Team

Sibtain Jiwani
Hunain Kapadia
(Co Founder)
Khurram Zahid
(Head Of Performance Marketing & Growth)

Advisory Board

Irfan Pardesi

Currently running his own company as “Zee Foundation”

Fahad Amjad

Went to the Wharton School of the University of Pennsylvania. Currently working as GM Retail Banking in Oman Arab Bank.

Mohsin Termezy

Mohsin is a fintech veteran of over 20 years. As an entreprenuer, banker and a Continue reading

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