Pakistan has one of the lowest insurance penetration rates in the region, with fewer than 10 million people out of a population of 220 million having any form of insurance coverage. The vast majority of the population views insurance as an investment product rather than as protection against financial loss. This is primarily because a large number of customers opt for life insurance compared to other risk-based protection products such as health insurance , home insurance, and others.

All procedures, such as claims, are the same as in traditional insurance organizations. The distinction lies in the nature of the agreement, not in the processes.

We aim to solve the following problems:

1. Empower consumers to buy insurance with confidence and clarity
2. Increase insurance penetration through partnerships, collaborations, and diversified sales channels
3. Make the customer experience convenient both before and after the insurance purchase